About The False 9 Agency
Local sport deserves proper commercial support.
The False 9 Agency is a Bradford-based sports commercial, sponsorship and marketing agency. We work with grassroots, amateur and non-league clubs that need to generate revenue, attract sponsors and build a more sustainable future.
We act as an outsourced commercial department, bringing professional sports industry experience and AI-powered lead generation and automation to clubs that may not have a dedicated Commercial Manager.
Our focus is Bradford and West Yorkshire, with work across football, rugby, cricket and other community sports. Our aim is simple: connect local businesses with local sport, increase investment into grassroots clubs and make commercial expertise accessible to organisations of every size.
Let’s talk about your club
Experience at every level
Built on experience. Focused on sustainable clubs.
The False 9 Agency is led by Elliott Horan, whose experience in commercial sales and marketing spans Liverpool FC, Leeds United and multiple non-league clubs.
That experience has shown how strong commercial work can help clubs become more self-sufficient and financially sustainable. It now shapes the practical, accessible support we bring to grassroots and community sport.
For clubs
Commercial expertise for volunteer-run, grassroots, amateur and semi-professional teams.
For businesses
Local sponsorship opportunities that build visibility and community relationships.
For community sport
More sustainable clubs, backed by partnerships that work for both sides.